While it is true that the gallery of our finished work represents the results of the thorough phases of process, development, and production that preceded it, at Pacific Advertising we view these materials as merely tools. The real “results” are the movements in consumer behavior that these pieces have effected. Nonetheless, such movements would be far less pronounced, we believe, if a brushstroke were handled other than it was, or if a phrase were turned differently, or if a color were of a higher or lower value. See what we mean.