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An effective advertising campaign works from the conscious to the subconscious mind, similar to the layers of an onion. In order to get to the center, the advertising must touch our sense, make us think, laugh, hope, and cry. Behind the ad, Pacific Advertising players work as a team to make it all happen—seamlessly. Media specialists determine the best media strategy and negotiate for maximum cost-effectiveness. Copywriters, designers, producers, and directors work in unison to create exactly the right message and delivery vehicle. Account and production teams wield the tools to manage the entire process.
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