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Joe Freiberg
President/CEO |
Joe Freiberg has over 20 years of executive marketing and advertising expertise and is currently the President/Founder and CEO of Pacific Advertising, Inc. He has a wide breadth of experience in operations, P&L management, strategic positioning and planning, acquisitions, and new market identification with both small, newly established as well as large growth companies. Joe Freiberg also fully understands the unique challenges of entrepreneurial startup companies as a result of personally founding FMG Marketing, Inc. in San Ramon, CA and growing the company from a one-man operation to over 80 employees and becoming the largest and the top rated advertising agency in the San Francisco East Bay Area.
Joe Freiberg has developed successful marketing and advertising programs over a wide spectrum of different market areas including healthcare, dental, banking, real estate, chiropractic, telecommunications, retail sales, restaurants, automotive, petrochemical, and other high tech industries. His creative advertising expertise includes TV, radio, magazine, newspaper ads, direct mail, and website development. He has a proven track record of increasing the sales and profitability of his clients and is highly skilled in analyzing each industry, the size of the served market, and the strength and weakness of the competition. Following his analysis, Joe Freiberg then creates a successful advertising program for his clients focusing upon the unique competitive advantages offered by their products and services to the marketplace.
Joe Freiberg holds a Bachelor of Art in Marketing and Advertising and Master of Business Administration.
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Charles Donaldson
Vice President of Technology |
Charles Donaldson has over 20-years experience developing new businesses and working in the web development field. He has privately founded four successful companies including an automotive research company, which builds automotive research websites for Credit Unions and a web development firm that provides businesses with strategic solutions through the blending of a company’s marketing effort with a dynamic web presence. His skill set includes custom web development, search engine optimization, social media optimization, creating web content and website platform evaluation. Charles has developed websites for businesses of all sizes across the country.
Additional past experience includes holding executive management positions at three funded startup companies, all who became successful business and were sold to the tier one companies in there industry. Through these positions he worked with companies including Consumer Reports, AAA, USAA, Volvo, BMW and State Farm. Mr. Donaldson holds a BS in Finance from the San Jose State University. He has also served as an advisor to a local community college.
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Butch Hiller
Vice President of Marketing
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Over twenty-eight years of experience in the direct marketing field developing and implementing consumer direct programs for major retailers, home builders, financial and medical companies. Programs include everything from creative to implementation, including radio, television, direct mail, and print. Has worked extensively with manufacturers creating in-house cooperative advertising programs for their affiliates and/or streamlining existing programs. Clients have included, Wells Fargo, Chase, Countrywide, Ryland, Centex, Shea, Home Depot, La-Z-Boy, and Intralase among others.
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John R. Luna
Vice President of Sales |
John R. Luna brings more than 18 years of experience in executive leadership, business development, marketing, and sales leadership, as well as a wealth of hearing healthcare industry experience.
Mr. Luna has built a number of sales teams in the hearing healthcare industry with a proven track record of running professional, ethical, entrepreneurial sales distribution companies with profitable results. His strong strategic focus, sales and marketing skills, and leadership are tremendous assets to any organization.
His executive business experience includes his most recent position as Vice President of Sales for Unitron Hearing, as well as serving as CEO of Sound Business Consulting Services, President and Chief Operating Officer of Bernafon LLC, and various sales leadership positions.
Mr. Luna has provided exclusive, executive consulting in sales and marketing strategy, sales team leadership, and sales execution for InSound Medical, Inc., developer of the Lyric™ Extended Wear Hearing Device, from September 2006 to April 2009.
Additionally, Mr. Luna has served previously for ReSound Corporation, where he was instrumental in the launch of ReSound's first-generation digital hearing aid, which helped transform the hearing instrument market from an analog to a digital platform. Mr. Luna has also developed and provided sales leadership for Sonic Innovations and Symphonix Devices.
Mr. Luna has served on corporate boards of directors, as well as International marketing boards in the United States and Europe. |
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